Premier solutions provider extends regional responsibilities in Europe

October 30, 2023 – Universal Instruments has bolstered its European customer coverage by expanding the territory of Channel Partner smartTec Nordic. Previously responsible for managing Denmark and Sweden for Universal Instruments, smartTec Nordic will now also cover Finland and Norway, as well as the Baltic regions (Lithuania, Estonia and Latvia).

smartTec is a globally respected system integrator with a large number of line installations around the world. With more than 70 employees, the company is one of the largest electronics assembly solutions providers in Europe. smartTec provides its customers with fully integrated, intelligent line solutions from reputable partners – all designed to deliver the best ROI.

Based in Copenhagen, Denmark, smartTec Nordic provides sales, engineering, applications development, parts, and service for Universal Instruments products. As part of smartTec GmbH headquartered in Germany, smartTec Nordic leverages a 3000 square-meter demonstration and manufacturing facility near Frankfurt to test and develop customers’ manufacturing processes.

Lars Bøndergaard, managing director for the smartTec Nordic regions, noted “Universal is a pioneer in the electronics assembly arena with a robust and extensive solutions portfolio. It’s been a pleasure to represent these solutions and our customers have been the biggest beneficiaries.”

“We’ve had a great partnership with smartTec and were eager to open new doors,” said Universal Instruments President, Brad Bennett. “We know that smartTec Nordic provides a first-class customer experience and that’s the level of expectation we have from our Channel Partners. We’re looking forward to continued success.”

To learn more about Universal’s solutions for any electronics manufacturing challenge, contact Universal Instruments at +1-800-432-2607 or +1-607-779-7522 or visit