Knowledgeable team brings versatile solutions portfolio and wealth of experience to mid-Atlantic region.

January 15, 2020 – Universal Instruments has strengthened its mid-Atlantic US customer coverage with the appointment of AVID Associates as its Channel Partner in the region. AVID Associates will specifically be responsible for southern New York, eastern Pennsylvania and New Jersey.

AVID Associates was founded in 1990 as a manufacturer’s representative firm offering quality equipment and consumable products to electronic systems and components manufacturers. The company now offers an expanded solutions line card, as well as consultation and integration for companies producing in the following areas: Through-hole and/or surface mount printed circuit boards and assemblies; Thick-film hybrid circuits or packages; Multilayer ceramic packages; and components. AVID Associates’ customer base spans a range of markets, including military, commercial, automotive, telecommunications and aerospace.

Russ Atkinson, AVID Associates President and founder, looks forward to the opportunities offered by the cooperation. “We’re elated to partner with an industry pioneer and expand our solutions offering with a versatile lineup of quality products,” said Atkinson. “As a complete solutions provider and integrator, the comprehensive, high-performance Universal Instruments portfolio complements the value that AVID Associates brings its customers. We look forward to many years of working together to ensure an exceptional customer experience.”

“After meeting with Russ and Mike Laing of the AVID Associates team, it was immediately clear that a partnership would be a great fit for both companies,” stated Brad Bennett, Universal Instruments Vice President of Customer Operations. “Our products will enable AVID to offer new capabilities to its customers, while maintaining a best-in-class standard. In turn, we expect AVID’s local rapport will present opportunities to build new customer relationships in the area. AVID is uniquely positioned with the solutions and expertise to extend Universal’s US market presence beyond surface mount and through-hole into advanced semiconductor packaging,” added Bennett. “We also share the same philosophy and expectations in terms of providing the highest level of customer service.”

To learn more about Universal’s solutions for any electronics manufacturing challenge, contact Universal Instruments at +1-800-432-2607 or +1-607-779-7522 or visit