Universal Adds Channel Partners in Italy and Turkey

Local channels enhance Universal’s ability to deliver outstanding products and service in Europe.

April 12, 2013 – “The appointment of new channel partners Tecnolab s.r.l. in Italy and Norana in Turkey helps Universal continue to support our existing base of customers in Europe and enables us to build relationships with new OEMs and CEMs in the region,” said Brad Bennett, Universal Instruments’ vice president of customer operations.

Located in Meda, Italy, Tecnolab s.r.l. is a key provider of electronics assembly equipment and component feeders, serving manufacturers in Italy and Malta through its newly formed Equipment Business Unit. Tecnolab delivers service and support for its products through a partnership with Simplex Technology, also located in Meda. This includes services such as technical assistance, process consultation, maintenance, production line layout and equipment installation, and operator training.

“Universal has a strong reputation for providing excellent equipment and services, and we are very pleased to be working with such a well-respected company,” said Giovanni Scotece, sales manager, Technolab s.r.l. Equipment Business Unit. “Universal products are a good fit for our customers’ needs, and our strong relationships and knowledge of the local market make us a good fit for Universal.”

When Universal sought a channel partner in Turkey, Norana was the clear choice. For the past 28 years, Norana has been an exclusive representative and sole distributor for many world-renowned electronic equipment and component manufacturers. Located in Izmir, Norana provides PCB assembly equipment, cleanroom equipment, inspection and test equipment, antistatic/ESD equipment, EMC test equipment, connectors, cables, wires, and PCBs.

According to Emine Ertug, sales director, Norana, “We strive to work only with those manufacturers whose priorities are quality assurance, customer support, and leadership in their technical fields of expertise. We found that in Universal Instruments.” She added, “Norana is very proud to cooperate with Universal Instruments in bringing its advanced automation and assembly equipment solutions to the electronics manufacturing industry of Turkey.”

To learn more about Universal Instruments Europe, please contact: Universal Instruments – Koen Vinck, area general manager, +32 331 49540 or vinckk@uic.com; Tecnolab s.r.l. – Giovanni Scotece, EBU sales manager, +39 342 8097984 or g.scotece@tecnolab-srl.it; Simplex Technology – Paolo Sirtori, general manager, +39 334 7534669 or p.sirtori@simplextechnology.it; Norana – Emine Ertug, sales director, +90 232 464 00 11 or emine@norana.com.tr.

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